As the founding designer at SingleStore, I led Brand, UX, Web Development, and QA. My team was critical in transforming the company's market perception from a niche database (MemSQL) to a major player in real-time data analysis and AI (SingleStore). We achieved this by focusing on the developer experience, design systems, and analytics. I personally designed a lot of the cloud experience, including SQL Editor, Query Analyzers, and Data Loaders. Additionally, I led Product-Led Growth (PLG) initiatives, focusing on intuitive onboarding and developer experience, and spearheaded a significant rebranding initiative from MemSQL to SingleStore.